SCALE: Improving Guidance-Free Visual Generation via Self-Contrastive Alignment for Likelihood Estimation

Classifier-free guidance (CFG) is essential for improving sample quality in visual generation, but it incurs substantial sampling overhead. Existing guidance-free approaches halve this cost by approximating the CFG with a single model inference, but their performance is bounded by the CFG and inherits its limitations. In this paper, we propose self-contrastive guidance (SCG), which contrasts the model's prediction on real and self-generated samples to obtain a direct, model-based signal that pushes generation toward the true data manifold. Integrating SCG into the standard likelihood objective via reparameterization yields Self-Contrastive Alignment for Likelihood Estimation (SCALE), a guidance-free training framework that produces SCG-enhanced predictions in a single forward pass. Across class-conditional and text-to-image generation on diffusion and autoregressive models, SCALE consistently outperforms CFG-mimicking guidance-free baselines and improves further when combined with DPO, demonstrating that the self-contrastive signal yields gains complementary to both CFG and preference-based fine-tuning.