LLM unbranding: Erasing Commercial Identity while Preserving Generic Utility

arXiv:2609.37127 · cs.CL · Submitted 2026-09-29 · Read on arXiv

cs.CL

Submitted: 2026-09-29

Updated: 2026-09-29

Code: https://github.com/KajetanOzog/LLM_unbranding

Terminology

• Benchmark — 33× in this paper · explained in 2 episodes
• Machine Unlearning — 10× in this paper · explained in 2 episodes
• Core — 9× in this paper · explained in 2 episodes
• Ablation — 8× in this paper · explained in 1 episode
• LLM judge — 7× in this paper · explained in 2 episodes
• Generative AI — 6× in this paper · explained in 2 episodes
• Aggregation — 5× in this paper · explained in 1 episode
• Consistency — 5× in this paper · explained in 3 episodes
• Generalization — 3× in this paper · explained in 13 episodes
• Accuracy — 2× in this paper · explained in 1 episode
• Cross-Model Transfer — 2× in this paper · explained in 2 episodes
• Generative Modeling — 2× in this paper · explained in 3 episodes
• Large Language Models (LLMs) — 2× in this paper · explained in 6 episodes
• Perplexity — 2× in this paper · explained in 3 episodes
• Quantization — 2× in this paper · explained in 12 episodes
• Ablation Studies — 1× in this paper · explained in 1 episode
• Adaptability — 1× in this paper · explained in 1 episode
• Adaptation — 1× in this paper · explained in 1 episode
• Alignment — 1× in this paper · explained in 1 episode
• Asian News International — 1× in this paper
• Benchmarking — 1× in this paper · explained in 4 episodes
• Calibration — 1× in this paper · explained in 7 episodes
• Fine-Tuning — 1× in this paper · explained in 5 episodes
• Frozen model — 1× in this paper · explained in 3 episodes
• Generative Model — 1× in this paper · explained in 2 episodes
• Generative Models — 1× in this paper · explained in 3 episodes
• Iterative Refinement — 1× in this paper · explained in 3 episodes
• Mutation-based Unbranding of Textual Entities — 1× in this paper
• Provenance — 1× in this paper · explained in 4 episodes
• Steering — 1× in this paper · explained in 2 episodes
• Thinking mode — 1× in this paper · explained in 2 episodes
• Transformer — 1× in this paper · explained in 2 episodes
• Verification — 1× in this paper · explained in 2 episodes

Sources

• GPT-4 Technical Report
• MEOW: MEMOry Supervised LLM Unlearning Via Inverted Facts
• From Unlearning to UNBRANDING: A Benchmark for Trademark-Safe Text-to-Image Generation
• SoK: Machine Unlearning for Large Language Models
• Guardrail Baselines for Unlearning in LLMs
• Llama 2: Open Foundation and Fine-Tuned Chat Models

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