Not All Duplicates Are Coordination: Generic vs. Non-Generic Duplicate Campaigns in Information Operations

Duplicate content is widely used to study coordinated behavior in social media information operations (IOs), but not all repetition provides equally meaningful evidence of coordination. Generic, reusable, or low-information posts may create noisy account-account links when projected into coordination graphs. We study this problem using 187,000 English-language tweets from six Russian Twitter Information Operations datasets. We introduce a generic/non-generic distinction for duplicate campaigns, label tweets using an LLM-assisted protocol with independent human validation, and train supervised classifiers over sentence embeddings to scale the labels. We construct duplicate campaigns using lexical similarity and two embedding-based methods. Generic campaigns are rare under lexical matching but account for nearly 39% of campaigns detected by embedding-based methods. Restricting graphs to non-generic campaigns reduces graph size and the largest connected component while increasing density, suggesting a smaller but more focused coordination structure. These findings show that duplicate-based coordination analysis should consider both textual similarity and semantic specificity.