Impact of AI Search Summaries on Website Traffic: Evidence from Google AI Overviews and Wikipedia

arXiv:2602.18455 · cs.CY, cs.AI · Submitted 2026-02-05 · Read on arXiv

cs.CY, cs.AI

Submitted: 2026-02-05

Updated: 2026-09-02

Project page: https://www.similarweb.com/website/wikipedia.org

License: http://arxiv.org/licenses/nonexclusive-distrib/1.0/

Terminology

• Robustness — 10× in this paper · explained in 5 episodes
• Clustering — 6× in this paper · explained in 2 episodes
• Aggregation — 5× in this paper · explained in 1 episode
• Generative AI — 5× in this paper · explained in 2 episodes
• Perplexity — 3× in this paper · explained in 3 episodes
• Accountability — 2× in this paper · explained in 2 episodes
• Benchmark — 2× in this paper · explained in 2 episodes
• Interactive Advertising Bureau — 2× in this paper
• Association of National Advertisers — 1× in this paper
• Core — 1× in this paper · explained in 2 episodes
• Generalized Least Squares — 1× in this paper
• Interpretability — 1× in this paper · explained in 15 episodes
• Search Engine Results Page — 1× in this paper
• Search Generative Experience — 1× in this paper
• Shapley values — 1× in this paper · explained in 2 episodes
• Verification — 1× in this paper · explained in 2 episodes

Sources

• Fair Document Valuation in LLM Summaries via Shapley Values
• Almost balanced biased graph representations of frame matroids

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